Hi, I’m Obie Fernandez, the Founder and CEO of Let The Music Pay, Inc., creators of RCRDSHP (pronounced “record shop”).

This is the first post in a new publication intended to help RCRDSHP players to understand why their digital collectibles will be valuable in the months and years to come, as my team adds more and more functionality to the product.

The blog posts in this publication will together comprise a reflection of my personal vision for RCRDSHP. …


I’m constantly on the lookout for opportunities to engage with new potential consulting clients on a productized basis. In this blog post I explain what that means, why I put energy into those initiatives and show you some examples.

Productizing is taking an offering that’s normally provided on a bespoke basis with variable pricing, into something that is standardized in terms of scope and cost. Another term for it might be commodification, literally turning something into a commodity.

It might seem counterintuitive to turn anything that you do as a consultant into a commodity, but not if you look at…


I love the Magic Link pattern for websites with drop-dead simple registration like my free daily journaling app called AhhLife.

I’m a big fan of magic link authentication. It’s that UX pattern in which in order to login to a web application you simply plug your email into a form, and the server mails you a one-time use URL that you click to login. It is similar in function to them getting an email with a one-time-use code in it, returning to your app, and entering the code, but without having to actually perform those steps.

Implementing a magic link system in Rails can be done in as little as 20 significant lines of code, and I’ve done it on…


As of today, January 4th, my show Music Over Matter changes to a weekly one-hour format, alternating each week through three genre-focused phases: solid, liquid and gas. More on the change below.

I’ve been publishing a DJ-oriented electronic music radio show for over two years. It’s called Music Over Matter, and every week I showcase my latest favorite tracks in styles ranging from progressive house and melodic techno, to trance and psy-trance. The show has been 2 hours from the start, almost always divided into three 40-minute segments called “phases”.

The phases correspond to the three primary phases of matter…


Bloody genius marketing move, whoever came up with this idea.

Let me tell you about the feeling that I get when I encounter something poised to revolutionize my work as a software developer. A specific, tangible physical sensation in my bones; a tingle in my skin and a buzz in my fingertips. Like having done a little too much cocaine, if you know what I mean.

Apparently this mania hits me approximately every 5 years.

The first time was in 2000 when I read The Pragmatic Programmer and Kent Beck’s first XP book and they totally upended my ideas…


I was 16 years old.

The incident concerned whether or not I had apologized properly to brother Orlando Marin for having been ejected from his bible study the previous weekend. The blow came on a Friday night after the “Theocratic School and Service” meeting at our local Jehovah’s Witnesses Kingdom Hall.

Interested in reading the rest of the story? Click here to check out my Substack newsletter, where I’m sharing an uncensored stream of original stories and essays.


Some of you that have been following me for years know that I’m a prolific and opinionated writer. And while I’m writing more than ever, most of it is kept private. Why? Because the global social media dumpster fire is becoming ever more hostile to liberal intellectuals, and I count myself amongst them. The shift bothers me, but at 46 years old I’m getting too old to be on the frontlines of the fight for freedom.

From now on my social media outlets including Twitter and my Facebook page will only be used to promote my music career. I plan…


Photo by NeONBRAND on Unsplash

I got this email today. It’s a kind of email that I receive at least a few times per week, sometimes one or more per day.


My professional career in custom software development began in 1995 and I’ve been using Ruby on Rails as long as the framework has existed. While at ThoughtWorks, the industrial bakery management Rails app I wrote for John Deere in the summer of 2005 was one of the first paid “enterprise” Rails apps in the world ever delivered by a consultant.

Somewhat incredibly, that was almost 15 years already, and since then I have served as one of the top evangelists for Ruby on Rails adoption around the globe. In addition to the actual programming I’ve done, I’m also the author…


Marvel’s Pyro by Desmond King

I’ve been selling custom software development and consulting for nearly 20 years and one of the most powerful weapons in my sales arsenal is called FIRED UP! (which stands for Fast Initial Retainer Engagement Doctrine).

Here is my concise description of the advice:

From the earliest moments of courting a new client, focus on closing a small initial retainer contract, no matter the size of the overall opportunity.

The reason FIRED UP! makes sense is that the most important transaction in a new client relationship is the first paid work.

That very first paid engagement, whether you’re selling people’s hours…

Obie Fernandez

CTO for Hire, Author, and Software Engineer. Digital Nomad. Chief Consultant at MagmaLabs. Electronic Music Producer/DJ.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store